It's really no woman's fault that she feels the need to diet, obsessively work out, or take a drug to lose weight. It is what is not-so-subtly asked of all of us. Especially now, in the most conservative era we've lived through in quite a while. But this is where everyone's got it backwards.
If we perceive that the "big players" - the private-jet-celebrities and the fossil fuel CEOs - aren't doing the heavy lifting, our brain registers our own small efforts as futile. We start abiding by the thought process of "no ethical consumption under capitalism" and call it a day. We aren't necessarily becoming "bad" people, we're just tired of being the only ones trying.